branding owd

I was recently made aware of the origins of the OWS brand, which started with the Kalle Lasn of Adbusters.  There is an excellent piece on him in the New Yorker also.  Today's Morning Joe had Russell Simmons on, one of my personal heroes, talking about this very subject.  I had to tune out to start this, but his point seems to be that revolutions evolve, and expecting leaders and clear doctrines to emerge immediately is unrealistic.  art education